4. Implementing the Rural Well-being Policy Framework: Guidelines and the institutional picture of OECD countries

Achieving the three policy objectives (economic, social and environment) of the Rural Well-being Policy Framework requires implementation mechanisms that effectively engage different levels of governments, people and business in order to increase the well-being across all types of rural regions. Rural development extends across a wide range of policy areas and involves a variety of actors, which makes it impossible for a complete separation of policy responsibilities and outcomes across levels of government. Policy interventions that target administrative boundaries or an economic sector in silos miss opportunities to unlock synergies and meet broad policy objectives for rural regions and countries. Thus, promoting a better co-ordination across levels of government, different types of regions and stakeholders is fundamental to attain sustainable and effective policy outcomes.

The active engagement of citizens, businesses and third sector (education institutions and non-profit organisations) within policy making is a key ingredient to ensure sustainability and local ownership of rural policies. Greater involvement of local actors in policy design and implementation leads to a more transparent, inclusive, legitimate and accountable policy making process, which in turn strengthens trust in government and in the policy interventions. Such multi-stakeholder engagement has increasingly gained relevance since new technologies, fiscal consolidation efforts and socio-political changes are pressing governments to become partners rather than providers in policy implementation.

This chapter covers the third dimension of the Rural Well-being Policy Framework: the implementation of rural policies through the engagement of different levels of government and local actors. The chapter finds that an effective policy implementation requires a coherent and co-ordinated approach that promotes multi-level governance co-operation and engagement between different types of regions and local actors. Integrating different sectoral policies across all levels of government with a bottom-up approach is recognised as a cornerstone to unlock policy complementarities and attain sustainable outcomes in policy implementation.

Based on the 2018-19 OECD institutional survey on rural policy, the chapter outlines that most OECD countries have in fact embraced an integrated and complementary policy approach for rural development by relying on national rural policies and co-ordination mechanisms across ministries or inter-ministerial bodies. Likewise, OECD countries have adopted implementation instruments beyond subsidies, including contracts and agreements with local communities. The chapter also finds that a large majority of OECD countries have made efforts to identify the right scale for rural policy intervention by recognising the diversity of rural areas for policy purposes.

The chapter starts with an overview of the multi-level governance approach for a coherent and co-ordinated implementation of rural policy. It analyses horizontal and vertical co-ordination strategies as well as urban-rural partnerships to attain policy complementarities and effective policy implementation. The second and final section of the chapter outlines the mechanisms for multi-stakeholder engagement, including civil society, the private sector and the third sector.

As many policy areas, rural policy is cross-cutting by nature and involves a variety of governmental and non-governmental actors. According to the OECD Principles on Rural Policy, rural policy is defined as “all policy initiatives designed to promote opportunities and deliver integrated solutions to economic, social and environmental problems in rural places through the valorisation of resources, promotion of their recreational, ecological and cultural heritage, as well as through improving manufacturing activities and public service delivery in close co-operation with subnational authorities, while actively involving civil society and the private sector” (OECD, 2019[1]).

Addressing the interdependencies of rural policy and attaining the sustainability of policy outcomes require the adoption of multi-level governance mechanisms with strong multi-stakeholder engagement. This approach draws from OECD experience on rural and regional policy and the guidelines set by the Principles on Rural Policy (OECD, 2019[1]).

Multi-level governance involves co-ordination among national, regional and local institutions. A multi-level governance framework encourages different levels of government to engage in vertical (across different levels of government), horizontal (among the same levels of government) or networked co-operation in order to design and implement better policies (OECD, 2010[2]). It acknowledges that regions and localities are in many cases the ones responsible for much of the service delivery and public investment, which determines economic growth and people’s well-being. Furthermore, since rural communities tend to have a smaller population than their urban peers, rural regions are less likely to have significant levels of representation at the national level (OECD, 2016[3]). The multi-level governance approach thus aims to address the former challenges and leverage on the relevance of local governments to ensure a sound policy implementation by translating national policy design and implementation at the local level, promoting bottom-up solutions and increasing national policy effectiveness.

Multi-level governance mechanisms need to take into account the institutional differences across countries. OECD country experiences show that there is no universal consensus on the optimal structure of multi-level governance. OECD countries have a diverse institutional landscape and structure of subnational governance. It is therefore key to understand and manage the relationships and the mutual dependence across levels of governments efficiently in each country, by identifying and properly addressing the different multi-level governance challenges and gaps (Box 4.1).

With 37 countries in May 2020, the OECD gathers 9 federal and quasi-federal countries and 27 unitary countries. The majority of countries (19) have 2 administrative levels of subnational government (state/regions and municipalities), 10 countries have only 1 administrative subnational level (municipalities), while 8 countries have 3 administrative levels (state/regions, intermediary governments and municipalities). Instruments used to promote regional development in different regions should thus reflect country specificities and adapt to different contexts. A number of institutional characteristics, including the degree of decentralisation and autonomy, would influence the decision of how rural policy will be delivered. Sweden’s highly decentralised approach is one example of a multi-level governance system that accounts for rural policy needs by providing room for dialogue and compromise (OECD, 2017[4]).

Horizontal co-ordination across levels of government involves an approach in which policy makers review all policies to ensure people across the country, including those in rural regions, receive equitable treatment (Shortall and Alston, 2016[6]). It means applying a rural mainstreaming to all policies (also known as rural proofing) by deliberately reviewing new policy initiatives through a rural lens. The overall goal of rural proofing is to ensure and monitor that all domestic policies and the different institutions and sectors take into account rural circumstances and particularities. Rural proofing arrangements are normally based on ex ante ministerial assessment and review of rural development coherence done by each government body or on ex post regional assessment evaluation of different ministries’ policy decisions on rural regions. For example, the United Kingdom (UK) has adopted a policy of rural mainstreaming and rural proofing to keep the needs of rural regions at the forefront (Box 4.2). Other countries, including Canada, Finland and New Zealand, have implemented their own forms of rural proofing. In 2016, the European Union (EU) also committed to rural proofing its policies.

Rural proofing as a policy strategy is not without challenges. Taking a rural lens to sectoral or national policies may be challenging due to the difficulties in the ability of any single department to influence the behaviour of another department. Furthermore, this approach is not fully effective if there is no co-ordination and integration among the sectoral policies that were rural proofed. Conducting separately rural proofing, for instance, on transport and housing policies, without integration among them, will create inefficiencies on policy implementation and even undesirable outcomes (e.g. housing developments without transport connections). A lack of policy co-ordination leads to missing opportunities on investment and policy complementarities.

Such an approach to policy complementarities among different levels of government is set to bring a more efficient and sustainable result to the implementation. It involves co-ordinating different sectoral and political interests towards a single goal for rural development (Box 4.3). A cornerstone of these complementarities is the focus on integrated investments and delivering services and programmes that are adapted to and meet the needs of rural communities. Integrated investments have the potential to reap the benefits of complementarities when they are adapted to the different types of rural regions (Table 4.1).

A first step to implement rural policy is identifying the right scale of intervention by adapting policies and governance to functional geographies (OECD, 2019[1]). In line with the Principles on Rural Policy 1 and 2 (Box 4.4), sound implementation of rural policy involves developing a clear definition of rural areas to effectively target rural people and businesses as well as unlock complementarities with other regions. As Chapter 3 outlined, rural or low-density economies are different from urban economies, across various dimensions including the physical distance from markets, the costs in terms of connectivity to transport people and goods and the prominence of specific natural endowments for the local economy. The implementation of rural policies thus needs to match the scale of rural economies (e.g. local labour markets, food chains, environmental services and amenities), based on current and future needs of the areas, and ensure effective government mechanisms at the relevant scale to realise rural policy objectives.

In most OECD countries, the rural definition for policy making purposes has recognised the heterogeneity of rural areas. According to the 2018-19 OECD institutional survey (Annex 4.A), 51% of OECD countries consider at least 3 types of rural areas for policy design and delivery: mixed rural/urban (i.e. rural inside functional urban areas), rural close to cities and remote rural. A second group of countries consider 2 types of rural (23%), often mixed rural/urban and remote rural, while 20% consider only 1 type of rural, mainly mixed rural/urban (Figure 4.1). The standardisation of criteria when defining the rural dimension is of vital importance in order to be able to benchmark policy outcomes in rural places. While many countries have defined rural based on population density and accessibility, in line with the OECD rural definition (see Box 2.3 in Chapter 2), many countries have included particular criteria in their definitions, including economic activity or distance to services (i.e. Australia, Israel and Italy).

National rural policies are an instrumental tool to attain such co-ordination among actors and pool resources and capabilities across entities to collectively accomplish what no individual actor can achieve independently. Effective rural policies involve the engagement of a broad array of actors and multi-level governance mechanisms.

Given the cross-cutting nature of rural development, most OECD countries (89%) have put in place a national rural policy. OECD countries have this national policy defined by law or in a strategic policy document. The timeframe to renew this policy varies from every year to four or more years. The competent bodies for defining national rural policy are distributed differently across countries. This body in charge of rural development tends to be the same and often follows a concerted effort. For example, in Chile, the National Rural Development Policy is set by the Ministry of Agriculture, while in Sweden, the body in charge is the Swedish Agency for Economic and Regional Growth. Finland offers a long tradition of policy coherence through a National Rural Programme (Box 4.5).

A clear leadership role on rural issues is key to better integrate national rural policies, promote synergies and upgrade the concept of rural development within the country. The appropriate place that rural policy should occupy within the “government” is an open and long-standing debate in OECD countries (OECD, 2014[9]). As the Ministry of Agriculture is traditionally the body interacting with rural regions in OECD countries, countries have often created a department in charge of rural development within this ministry. Yet, the solution where the Ministry of Agriculture is the only one in charge of rural development is often second best as the inter-sectoral aspect of rural development is significantly limited when only within one sectoral ministry. Further, this ministry tends to have strong incentives to revert to traditional methods given that agricultural interests are generally better organised than rural development interest. In EU countries, the institutional arrangements of EU funds often play a determining role in the lead selection of the lead ministry (Box 4.6).

While OECD countries tend to have more than one ministry in charge of rural development, in most cases (62%; 21 out of the 34 surveyed countries), the lead ministry on rural policy is related explicitly to agriculture. Yet, in an increasing number of countries (24%), the lead ministry on rural policy is not directly associated with agriculture or rural development (Figure 4.2). It includes the Ministry of Enterprise and Innovation (Sweden) or the Ministry of Industry, Business and Financial Affairs (Denmark). In the remaining countries (18%), the lead ministry deals with regional development or rural affairs.

To overcome a sectoral bias and a silo policy making approach, many OECD countries have established an inter-ministerial committee or body to define rural development policies. Most OECD countries (85% -29 out of 34 surveyed countries) have established an inter-ministerial committee in the form of advisory councils, platforms, networks or presidential committees. An inter-ministerial committee of rural development has the advantage of being able to gather a broad set of actors, including the relevant ministries, public agencies, representatives from the territories and the regions. It could also have a flexible and adaptable organisation, working in different commissions. In the OECD, many countries (20 out of the 29 countries) have more than one inter-ministerial body dealing with themes that involve rural issues. For example, South Korea created in 2003 the Presidential Committee on National Balanced Development which gathers different ministries representatives to establish and co-ordinate regional development policies.

Likewise, not all OECD countries target a single policy objective for rural development. On average, 53% of OECD countries prioritise economy over other matters for rural development policies, while 13% define environmental matters as the main priority for rural policies. A smaller proportion of countries (7%) place social matter as the main priority (Figure 4.3). A number of countries apply the same degree of priority to economy and social matter (13%).

While the rural policy approach has moved beyond a sectoral focus, most OECD countries still classify agriculture as the most important strategic sector for rural policy. According to the 2018-19 OECD institutional survey on rural policy, agriculture was ranked as an extremely/very relevant strategic sector by a majority of countries, 27 out of the 34 countries that answered this question. Yet, strategic areas such as innovation and quality of life are also highly relevant for OECD countries. Innovation support was ranked as extremely important by 22 out of the 34 countries, while quality of life by 20 countries. Other strategic themes that were ranked as highly relevant are service delivery (19), land use (18) and support to the private sector (18) (Figure 4.4).

Horizontal co-ordination also refers to co-operation arrangements between regions or between municipalities. These agreements are increasingly common as a means by which to improve the effectiveness of local public service delivery and implementation of development strategies. Co-ordination across jurisdictions, both at the municipal and regional levels, is crucial to being in the right position to take advantage of spill-overs and to increasing efficiency through economies of scale. The small scale of public investment projects that regions or municipalities can often undertake can result in low returns and, as a result, prevent the local definition of infrastructure projects (OECD, 2014[10]). To bridge this gap, formal mechanisms of collaboration allow municipalities and regions to identify the relevant functional scale of infrastructure investments. Overcoming jurisdictional barriers requires the capacity to see and execute opportunities while gathering the necessary political support.

A better co-ordination among municipalities can contribute to addressing some of the structural challenges rural regions face (Chapter 3). Rural governments, particularly in remote rural regions, tend to lack staff capacity and have fragmented access to information on business needs and labour skills. It can pose challenges for municipalities to become strong partners to support the development of the local market. Furthermore, a larger co-ordination among municipalities to expand the local offer of products and services can help attain economies of scale and retain locally the benefits of economic operations. To strengthen inter-municipal co-ordination, OECD countries have established institutionalised municipal co-ordinating bodies at the regional level or voluntary inter-municipal co-operation mechanisms (i.e. voluntary federations of local authorities to work together on particular services or municipal associations) (Box 4.7).

Other countries have developed inter-municipal development agencies to support municipal governments in attracting business environment and well-being locally. Many OECD rural municipalities have developed their own type of development agencies to provide services to businesses and promote investment in the local market. However, stand-alone municipal agencies, especially in remote rural regions, tend to face staff shortage and in some cases create competitive business environments among neighbouring municipalities due to a lack of co-ordination in conducting development policies (skill and business attraction). Against this backdrop, some OECD regions have developed inter-municipal agencies or centralise the co-ordination within the regional government with the aim of integrating common strategic municipal tasks under a single body with the capacity to hire skilled staff, find synergies among municipal strategies and support local businesses with advice. Finland is an example where inter-municipal development agencies, such as Business Joensuu Ltd. in North Karelia, help implement strategic policies across municipalities (Box 4.8).

Vertical co-ordination refers to the linkages between the higher and lower levels of government, including their institutional, financial and informational aspects. Local capacity building and incentives for the effectiveness of subnational levels of government are crucial issues for improving the quality and coherence of public policy (OECD, 2017[5]). In countries where the national government plays a prominent role in the delivery of public policy and services, the states need to reach the central government with a unified voice.

Institutional mechanisms to ensure better co-ordination among national and local policies vary among countries. While the instrument can vary among countries, a common goal should ultimately be influencing stakeholders in the multi-level governance relationship towards more effective sharing of information and objectives. In many OECD countries, a first step of co-ordination is through the development of national development plans or national plans for regional development. Other instruments can include contracts between levels of government, national-level regional development agencies, national representatives in regions, co-funding agreements or consultation fora (Charbit and Romano, 2017[13]).

  • National platforms or regional fora at the national level where subnational government representatives meet are useful to strengthen co-ordination and propose a common project to national government (Box 4.9).

  • Financial incentives for co-ordination, including co-financing arrangements, can also mobilise municipalities to collaborate around concrete projects. For example, in France, the central government provides a basic grant plus an “inter-municipality grant” to encourage municipalities to constitute “public establishment for inter-municipal co-operation” (EPCI), a body that assumes limited, specialised and exclusive powers transferred to them by member communes (OECD, 2014[14]).

  • Contracts are also frequently used for regional development policy in OECD countries (Box 4.10). Contracts can potentially ensure that national-level policy decisions and regional priorities contribute coherently to common development targets. Contracts, referred to as arrangements, reorganise the rights and duties of governments, beyond those established in the constitution (Charbit and Romano, 2017[13]). Previous OECD surveys show that 23 out of 30 OECD surveyed countries use contracts as tools for vertical co-ordination (Charbit and Romano, 2017[13]). Contracts are especially effective in rural communities where they can be established without requiring formal restructuring or changes to the constitution and as short-term agreements, such as to run a new development project, whereby a small municipality may become more involved in national processes.

There is no one mechanism better than another, while co-ordination between levels of government remains the most important feature to implement sound rural policies. In the OECD, a majority of countries (42%) use both deconcentrated national agencies1 and autonomous regional agencies2 to deliver rural policy at the regional level (Figure 4.5). Some OECD countries (29%) deliver rural policy solely through deconcentrated national agencies (e.g. Finland, Germany, Ireland), while a smaller number of countries (15%) rely on autonomous regional agencies (e.g. Australia, France, South Korea). A small group of countries (14%) use other types of structure including a whole-of-government approach (Canada), devolution of implementation to regions and municipalities (e.g. Mexico) or implementation directly from the national level (e.g. Latvia, Luxembourg).

The recovery process from the 2020 COVID-19 crisis adds increased pressure to improve co-ordination among different levels of governments to implement the rural policy. During the crisis, governments have raised public spending in order to strengthen the health system and support people and businesses with grants and subsidies. As a result, governments might face further pressure to enhance the management of public investments in a context of tight public budgets, which will make the efficiency of the public investment a cornerstone of the recovery from the crisis.

Fiscal consolidation efforts to come out from the crisis will require governments to improve the management of regional development policies and particularly public investment, to efficiently deliver services in rural regions, and attain substantial savings and enhanced productivity. Improving management of public investments will be also important to attract and mobilise private investment into rural regions. Evidence suggests that institutional quality and governance processes affect the expected returns on public investment and the capacity to leverage private investment (OECD, 2016[3]). To this end, the OECD principles on public investment provide guidance to boost the efficiency of subnational public investments and overcome major challenges linked to investments across levels of governments (Box 4.11).

Financial tools to deliver rural policy in OECD countries varies largely depending on the type of country and government structure. Different mechanisms can serve multiple and complementary objectives, which ultimately requires countries to adopt a suitable combination of different mechanisms to improve how the public budget is spent and invested. Tools to finance rural policy include grants and financial instruments such as loans or co-funding methods (Box 4.12). When it comes to grants, governments leverage contracts and conditions attached to aid transfers that enable the alignment of priorities and encourage parties to co-operate (OECD, 2018[15]). Grants or subsidies are normally provided by supranational or national-level to subnational governments without obligation of repayment. Financial incentives include loans, public equity and venture capital, and credit guarantees (OECD, 2018[15]). They can involve challenges in contract design to ensure adaptation to contextual characteristics.

While countries traditionally relied on direct subsidies as the main mechanism to implement rural policies, an increasing number deliver rural policy through dedicated grant programmes or loans on specific matters. All OECD countries surveyed in the 2018-19 OECD institutional survey reported the use of grant programmes to implement rural development policy. Some countries (10) complement such grant programmes with contracts and agreements with local communities. EU countries highlighted EU-specific instruments including CAP and LEADER as mechanisms of rural policy implementation. Frame conditions such as legislation and regulations are also relevant tools to implement policies.

Cities and rural regions are highly interconnected through systems of governance, infrastructure, economic transactions and other linkages. Rural-urban partnerships take advantage of functional links by connecting a territory which shares value chains, labour markets or natural resources. Although economic linkages are often the basis of these partnerships, demographic linkages, delivery of public services, exchange of amenities, environmental goods, and other governance interactions also drive the need for rural-urban interaction (Table 4.2). Linkages allow regions to collaborate on territorial branding, service delivery, environmental protection and other issues (OECD, 2014[10]). Such partnerships acknowledge the interdependency and mutual interests of rural regions and cities. Furthermore, as mentioned in Chapter 2, rural-urban interactions are not encompassed within administrative boundaries but occurred throughout a rural-urban continuum. Environmental, demographic and economic interactions, for instance, go beyond administrative boundaries.

Developing rural-urban partnerships can take on varying degrees of formality and openness. Most urban-rural interactions are shaped by physical proximity. Yet, despite the importance of physical proximity, other types of urban-rural interactions have ubiquitous rather than contiguous impacts. This type of relationship has been referred to as “organised proximity” and may include economic relationships between firms, tourism and other flows related to exchange in amenities (e.g. recreation), as well as some specific forms of institutional collaboration. Formal policy strategies to promote rural-urban partnerships can also use contracts among regions. This is the case of France where “reciprocity contracts” allow cities and surrounding rural regions partner on common areas of concern such as employment, the environment and local services (European Network for Rural Development, 2018[19]). Despite the type of co-operation, as stated in the third Principle on Rural Policy, governments should support interdependencies and co-operation between urban and rural areas by leveraging their spatial continuity and functional relationships, carrying out joint strategies and fostering win-win rural-urban partnerships (2019[1]).

Just as the types of territory are recognised by common characteristics (large cities are focal points of economic innovation and growth while remote communities are sector-specific areas) so are the linkages established across them (Table 4.3). Regional linkages are not always predictable but can be defined according to a spatial and functional dimension. Policies and funds supporting rural-urban partnerships tend to focus on metropolitan regions and sub-regional centres, excluding partnerships and resources for strengthening linkages of small- and medium-sized cities and their linkages to rural surroundings (Carriazo et al., 2015[20]). The OECD has differentiated the spatial dimension of these links following three different categories of regions (OECD, 2013[18]):

  • Linkages around metropolitan regions. As Chapter 2 depicted, (large) metropolitan regions are composed of urban cores that gather diverse and dynamic economic activity pulling in increasingly firms and workers. The influence of the urban engine often extends across the region and beyond the labour commuting distance. Rural regions close to these urban poles may house those who commute to the central core. Rural dwellers in these regions can access a range of services and economic opportunities provided in cities. At the same time, rural regions provide larger living spaces and good quality environment. The interaction, in this case, include co-ordination on mass transport systems or placed-based housing and environmental policies that take into account the negative externalities of proximity to a large urban region (increased housing prices and pollution). One of the most frequently noted factors driving co-operation was the improvement of the transport network, which allows urban boundaries to expand functionally and offers greater accessibility to both metropolitan and rural regions (OECD, 2013[18]).

  • Linkages around small and medium-sized cities. These cities are still producing the bulk of services for surrounding rural communities, yet the economy is spatially diffused. Cities and rural regions are less clearly separated, and often strongly linked with one another in terms of food production, transport and environmental ecosystems. Rural regions close or with small/medium cities act as semi-autonomous growth poles but depend on urban centres for specialised services or for accessing larger markets. The development potential and attractiveness of these networks has been associated with their accessibility to urban cores, their capacity to provide skilled labour for specialised industrial clusters, and their cultural dynamism (especially small cities with university campuses). A frequent issue inspiring co-operation is a desire to operate at a larger scale, to attract business and investment, but also to enhance administrative capacity and political relevance (OECD, 2013[18]).

  • Linkages in remote rural regions. These areas have a lower population density and are far away from urban centres. As their regional economy tends to rely on natural resource actives, small-size cities act as market and logistic points (i.e. access to input, airport, ports) and sources of labour or specialised services. Rural-urban co-operation also helps rural communities retain the benefits of the exploitation of resources and improve the capacity of administration. Since the ownership of resources, main competencies and strategic management are often located in urban areas, the co-operation around shared benefit arrangement in extractive activities is a potential for rural-urban co-operation.

Co-ordination on land use governance is often a relevant matter that requires close collaboration among rural and urban areas. The OECD’s work on the governance of land use has further profiled these linkages with a focus on land management including how proximate rural and urban communities work to address such issues as traffic congestion, growing suburbanisation, the loss of high-quality agricultural soil and demands for new types of infrastructure (e.g. renewable energy installations).

Partnerships can also come with potential risks. Rural-urban linkages without policy intervention do not necessarily lead to better development outcomes. While the urban-rural linages are seen as a way of reducing spatial inequality, there is no evidence to suggest that increased connections between different types of territories can lead by its own to a better distribution of resources and a more equitable outcome. Rural-urban partnerships without policy intervention can also lead to negative externalities, including rapid urbanisation, deterioration of environmental amenities (natural parks or clean air in rural regions) and increased transaction costs. An unbalanced distribution of benefits among partners can also damage the effectiveness of such partnerships.

The role of policies is thus key to shape the strength of these linkages and their effect on local well-being and spatial inequalities. The OECD (2013[18]) identified a number of factors that can facilitate and hinder rural-urban partnerships (Box 4.13). To overcome imbalances, regions should focus on integrated territorial strategies, which address the outcomes and actual needs of residents rather than simply focusing on outputs. Clearly defined objectives, a solid understanding of interdependencies and leadership can help facilitate lasting co-operation between rural and urban regional partners.

The design and support for rural-urban partnerships from different levels of governments is also crucial for the sustainability of these linkages across diverse types of territory. Achieving the balance of these interactions needs then governance mechanisms that incorporate the vision from different actors, from the national, regional and local levels. Therefore, the rural-urban linkages should materialise at three different levels of policy: i) supranational levels; ii) the national level (i.e. within national rural policy); and iii) the regional and local levels (i.e. within regional and municipal development plans).

Crafting effective policies requires decision-makers to listen and respond to the needs of their constituencies. With the deepening of globalisation, rural regions increasingly feel that their requirements are overlooked in policy making (Jetten, Mols and Selvanathan, 2020[21]; Cramer, 2016[22]). Protests such as those of the “gilet jaunes” in France or the causes behind the Brexit vote in the UK are prominent examples of rural people demanding more visibility in policies made at the national level (Jetten, Mols and Selvanathan, 2020[21]; Dijkstra, Poelman and Rodríguez-Pose, 2019[23]). New technologies, fiscal consolidation efforts, socio-political changes and declining levels of trust have increased attention on the mechanisms through which governments can not only become more transparent and accountable but also move beyond a provider role towards a partnering relationship with citizens and the private sector (Box 4.14). Evidence suggests that government efforts to widening opportunities for citizen participation into policy making represent an important strategy for improving trust in public institutions and policies (OECD, 2016[3]).

The new philosophy of the Rural Well-being Policy Framework acknowledges that rural communities are well equipped to identify their local development opportunities and closely support and complement national policies and strategies. A “bottom-up” approach for rural policy allows rural dwellers to decide and collaborate to implement their own development future. For this, the policy making process needs to incorporate aspects of well-being that communities prioritise, following their local needs, connection to the national agenda and cultural singularity. Policy design and implementation should ultimately recognise a different vision of development from rural regions, involve the communities and support their capacity and leadership to ensure they fully participate in the multi-level governance process. This section will thus explore the mechanisms for governments to further engage citizens, the private sector and third sector (education institutions) in policy making design and process.

Citizen engagement in policy making provides significant benefits to policy design and delivery (OECD, 2018[25]). It can improve the quality of laws and services by incorporating knowledge and feedback from the actors who will be the most impacted in rural regions. Rural dwellers not only have better knowledge of local conditions but also the capacity to adapt policies to the context. In addition, the participation and involvement of citizens are associated with higher levels of policy compliance and an important driver of legitimacy and trust in the government. Research has found that public interest groups report higher satisfaction with the policy outcome the more they participate in, which ultimately can unlock opportunities of direct and representative democratic practices (OECD, 2017[26]). In many cases, the public works with the government in designing a future vision for their place or for a specific policy/project design and implementation.

Countries and regions have adopted different approaches to public engagement. Modalities of engagement vary from basic communication – the weakest form of engagement – to full-co-production and co-delivery of policies with a balanced share of power among stakeholders (OECD, 2016[27]). Although not all policies allow for a full engagement, when strategic decisions of long-term policies are taken, citizens should be engaged at every stage of the policy process and not be considered solely as agents of implementation. Beyond the different approaches, a sound engagement process should bring legitimacy to the final plan. The approaches to engage citizens in policy design and implementation include:

  • Participative and open budgeting where citizens can propose projects to be implemented, vote among several proposed projects or prioritise investments. One example of this mechanism occurs in Paris, where the city – since 2014 – gives its citizens the opportunity to decide on the use of 5% of its investment budget (2014-20) and propose projects that would then be voted on (OECD, 2016[3]).

  • Co-production of social service delivery. In the water sector, for instance, many utilities rely on governance or advisory boards, where stakeholders have a say in strategic orientations or in which different actors take collective decisions. For example, the public water utility in Grenoble, France, has over the last 20 years engaged with consumer associations when deciding on water tariffs (OECD, 2016[3]).

  • Many OECD regions have also established fora or policy summits where citizens can propose and define policy priorities and strategies (Box 4.15). Some of these platforms combine elected officials, businesses, social partners and other relevant stakeholders (universities), which contribute to promoting regional development strategies and oversee implementation.

Local governments in rural regions can benefit from a closer relationship with their citizens to implement public policy. Local governments in rural regions might find greater opportunities to engage with the population as rural communities tend to have stronger social ties than in large metropolitan areas. At the local scale, the tools to engage citizens may for example involve methods with greater face-to-face interaction or be focused on very specific policy concerns (OECD, 2016[3]). Citizen engagement in a rural area should account for how people perceive and interact with the world. In some OECD rural regions, close interaction with Indigenous Peoples is crucial to improve legitimacy and trust in the strategic projects (Box 4.16). Overall, rural dwellers are an important source of information about their region, including how space should be used, how to better design public services or even economic opportunities for development.

Supporting community-led initiatives is also a vector to strengthen and complement the implementation of rural policies. The strong community networks in rural regions offer opportunities for self-organisation that enable the adaptability and resiliency to structural changes. Local initiatives are increasingly advocated by all levels of government as one remedy to global economic restructuring and local decline. In times of crisis, as in the COVID-19 pandemic, rural communities can quickly mobilise their local networks and co-operative structures to face the effects of the economic shocks. For example, during the confinement periods of the COVID-19 pandemic, rural communities established car-sharing models and community fleets to transport medical workers and elderly population (i.e. Belgium, France and Italy). Some of the local initiatives that emerged to address specific challenges can in turn be adopted by policy makers as official policies. Policies can indeed support successful community-based development projects by enhancing the community’s active participation and co-ordination.

Digitalisation is an increasingly common tool to engage public and private stakeholders in policy making and implementation. ICT and the widespread use of information technologies, social media and open data in the society provide opportunities for governments to develop new methods of co-operation and to create public value through inclusive and more informed policy making processes, fostering thus user-driven service design and delivery. For example, in the context of social discontent in France in 2019 (“gilets jaunes” strikes), the French government developed a digital platform to collect opinions and recommendations from the population. The platform collected around 1.9 million comments online, which were classified in themes and available to the citizens through open data mechanisms. In Colombia, the Ministry of Information Technology and Communications established the Centre for Digital Public Innovation, aiming to strengthen the public innovation ecosystem to solve complex problems within the public administration (OECD, 2018[25]). The innovation centre provides training courses to increase government capacity, a laboratory for solutions to public challenges, a knowledge agency for research and a collaboration platform to support community and partnerships.

Increasing collaboration with the private sector is of great importance for policy implementation. The magnitude of the needs and the tight fiscal context for governments requires mobilisation and partnerships with private sources. Governments can leverage private sector engagement to enhance government capacity by benefitting from risk transfer, private sector incentives, know-how and innovation (OECD, 2018[30]). How private sector engagement occurs needs to be informed by clear criteria for partnership that consider responsible business conduct, due diligence procedures and consideration of economic, social and environmental impacts.

Public-private partnerships (PPPs) are relevant to meet local demand for better and sufficient infrastructure. Public sources of funding are insufficient to cover the investment needs in regions (OECD, 2018[30]). However, PPPs are not risk-free. Maximising the benefits and minimising the downsides of PPPs requires substantial public sector capacity, in particular at the subnational government level. The decision to partner with the private sector should be rooted in the analysis of whether and how the private sector is best placed to help realise specific development results (OECD, 2016[31]). Across OECD countries, most (83%) reported that between 0% and 5% of public sector infrastructure investment had been made through PPPs (OECD, 2019[32]). Subnational level governments have pursued PPPs to develop a wide variety of infrastructure on water, roads and telecommunications (Box 4.17). The OECD has developed a number of recommendations to improve the governance and implementation of PPPs for infrastructure at the subnational level (Box 4.18).

Governments have involved the private sector in the phase of design and long-term strategy for regional policy. Platforms for dialogue with national and regional governments and the private and third sectors are mechanisms to materialise this collaboration. For example, Sweden’s National Strategy for Sustainable Regional Growth and Attractiveness 2015-20 aims to facilitate and maintain a continuous dialogue among a wide and diverse array of public sector bodies with the third and private sectors, via the Forum on Sustainable Regional Growth and Attractiveness. The emphasis of the present policy is to give more power to the regions to stimulate regional growth, taking into account the priorities of the private sector as well as municipality realities (OECD, 2017[4]).

Collaboration with high education institutions can enhance local governance capacity and regional development. While universities’ missions and operations become more outward-oriented and cosmopolitan, there is also a shift towards more local and subnational engagement, described as “service” or “third task” work. Higher education institutions in rural regions are cultural/research hubs that provide tangible and intangible services, including improved identity, place-based attachment and skills for local needs (OECD, 2020[35]). Municipal governments tend to lack the skill capacity to benefit from innovation partnerships, due to staff shortage and lack of appropriate skills. Thus, local governments can benefit from an improved partnership with higher education institutions to strengthen policy capacity and delivery. In remote rural regions, these intuitions can be effective partners to move forward local innovation strategies (Box 4.19).

Engagement of citizens and the private sector does not necessarily need to be a separate process. Both types of co-operation are expected to influence the same planning process. An integrated frame of collaboration with different types of actors can lead to positive synergies in policy outcome. Triple- and four-helix partnerships are increasingly common around OECD regions. These partnerships tend to be set up to move forward innovation policies by involving firms, governments, civil society and (in the case of the four-helix approach), higher education institutions. This type of partnership should follow a demand-led approach of projects from the private sector (involving different levels of firms). The innovation system in Brainport, the Netherlands, is an example of creating this partnership to spur innovation through collaborative work among stakeholders (Box 4.20).

Achieving the three policy objectives (economy, society and environment) identified by the Rural Well-being Policy Framework requires implementation mechanisms that effectively engage all actors at the national and local levels. It requires supporting co-ordination across different levels of government, different types of regions (urban and rural) and stakeholders. The sustainability and efficiency of a policy are highly dependent on the degree of support from citizens and the private sector. While not all policies require the same level of integration with citizens and the private sector, a continuous effort to involve these actors in the policy decision-making process would enhance the legitimacy of and trust in the government.

Addressing the interdependencies of rural policy and attaining the sustainability of policy outcomes require the adoption of multi-level governance mechanisms with strong multi-stakeholder engagement. This approach draws from OECD experience on rural and regional policy and the guidelines set by the OECD Principles on Rural Policy, adopted in 2019 by the OECD Regional Development Policy Committee.

Multi-level governance co-ordination is crucial to address the cross-cutting nature of rural regions. It includes horizontal (across level of governments) and vertical (among levels of governments) co-ordination. Multi-level government mechanisms involve a number of policy approaches and strategies to attain an effective policy implementation. This includes:

  • Horizontal co-ordination to support rural proofing (deliberately reviewing new policy initiatives through a rural lens) and ensure policy complementarities (co-ordination among sectoral policies). A sound policy implementation involves:

    • Identifying the right scale of intervention by recognising the heterogeneity of rural areas.

    • Attaining policy coherence at the national level with clear leadership on rural policies. This can be done through national rural policies and an inter-ministerial committee or body to define rural development policies.

  • Horizontal co-operation arrangements between regions or between municipalities. This co-ordination can address local governments’ challenges, including lack of staff capacity, fragmented access to information on business needs and labour skills, and difficulties to attain economies of scale on service delivery. This co-operation can be done through institutionalised municipal co-ordinating bodies or independent agencies at the regional level or voluntary inter-municipal co-operation mechanisms.

  • Promoting rural-urban partnerships that bring benefits to rural and urban regions. This collaboration takes advantage of functional links by connecting a territory which shares, among others, value chains, labour markets and/or natural resources. While economic linkages are often the basis of these partnerships, demographic linkages, delivery of public services, exchange of amenities, environmental interactions also drive the need for rural-urban collaboration. The type of rural-urban interaction varies with the type of rural area. Some strategies to overcome challenges for this regional collaboration include:

    • Focus on integrated territorial strategies, which address the outcomes and actual needs of residents rather than simply focusing on outputs.

    • Clearly defined objectives.

    • A solid understanding of interdependencies and leadership.

  • Improving vertical co-ordination between higher and lower levels of government, including their institutional, financial and informational aspects. In many OECD countries, a first step of co-ordination is through the development of the national development plans. Other mechanisms can include contracts between levels of government (even at international level), national level regional development agencies, national representatives in regions, co-funding agreements and consultation or regional forums.

Governments can rely on a number of tools to achieve policy co-ordination and involvement of local actors:

  • Common mechanisms to engage citizens in policy design and implementation include participative and open budgeting, co-production of social service delivery fora and policy summits.

  • When it comes to private sector engagement, public-private partnerships and platforms for dialogue are relevant tools to meet local demand for services and materialise projects.

  • Collaboration with higher education institutions can be promoted to enhance local governance capacity and regional development.

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The OECD conducted an institutional survey between July 2018 and August 2019 amongst delegates of the OECD Working Party on Rural Policy. It served as the basis to build the country notes on rural policy that complement this report. The survey aimed to identify the institutional structure, the delivery mechanisms and priorities on rural development policy across OECD countries. The survey was answered in full or partially by 34 countries. It acknowledged that the OECD institutional landscape is diverse in the type of government structures (federal and unitary countries), subnational governance systems and mechanisms for policy delivery. The responses also stressed the relevance of subnational governments to ensure policies are adapted to country needs and effectively reach people and businesses. The main findings of the survey are:

  • Overall, rural policy in OECD countries is conducted throughout different ministries and the majority of countries have an inter-ministerial committee/body to co-ordinate this policy.

  • While in most OECD countries, the Ministry of Agriculture is the lead ministry/institution for rural policy, in many OECD countries, the lead ministry for rural policy has a mandate beyond agriculture, including environmental protection, regional economy or tourism.

  • Most OECD countries implement rural policy through dedicated grant programmes, which are in many cases combined with contracts with local governments.

  • The definition of rural areas in most OECD countries acknowledges different types of rural areas. In some countries, the definition of rural varies among institutions and policy programmes.

  • Most OECD countries have a national rural policy defined by law or a strategic policy document. National rural policies are rarely explicit and are normally updated with the change of government.

  • In terms of priorities, rural development policies in most OECD countries assign greater importance to economic areas, followed by environmental and social matters.

  • Agriculture, innovation and well-being are the most important objectives in rural policies across OECD countries. Yet, service delivery and support to private sector rank high in the policy agenda.

Notes

← 1. Centrally-led agencies located in regions and able to plan their actions and collaborate amongst themselves; with the state continuing to lay down guidelines, mitigate resource inequalities and evaluate their performance.

← 2. Agencies with a differentiated governance structure and independent authority for management, decision-making and policy implementation.

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