Information-based instruments and improved messaging around SMEs' environmental requirements

This chapter looks at how the type of information and the way it is conveyed can support environmental compliance by SMEs and encourage green business practices. Packaging the information and formulating the right message is crucial for the effectiveness of communication tools. Small businesses have particular needs, with significant heterogeneity across and even within sectors. Informationbased instruments are more effective when messages are tailored to the nature and needs of small businesses. Explaining the economic benefits for SMEs of improved environmental performance is an important component of environmental outreach.