Using behavioural insights to improve waste management and resource efficiency

This chapter presents behavioural interventions implemented to improve waste management and resource efficiency policies. Relevant behavioural biases are highlighted, together with the behavioural levers used by policy makers to tackle them. On the one hand, there have been interventions trying to ensure sound waste management, e.g. preventing littering. On the other hand, a number of interventions promote the 3Rs (reduce, reuse, recycle), e.g. by inducing the purchase of long-living products and encouraging product repair as opposed to replacement.