Globalising Korean food and stimulating inbound tourism

Korea’s legal and institutional framework aims to support active participation from private enterprises to promote Hansik globalisation. The author makes the case for supporting regional tradition and provides good practice examples that connect Hansik globalisation and the tourism industry. There is a favourable environment for Korean food because of the growing popularity of healthy food options. However, Korea might not be ready to take full advantage of this opportunity because of poor management techniques and know-how. Compounding the problem are increasing taxes and decreasing business profits due to rising costs of ingredients, labour costs and rental expenses. The economic recession is a fundamental problem.