State of Michoacán, Mexico

Mexico and the State of Michoacán share with most developed countries an appreciation of cultural resources as factors for development. When Mexico’s Secretary of Tourism decided to diversify tourism development, not only by promoting sunny beach resorts, but by supporting the touristic development of sites that have a rich cultural heritage, tangible and intangible, the government of the State of Michoacán was ready to make the best of this opportunity. Michoacán is an entity that has worked to preserve its cultural heritage and it values the force and worth of its resources as a first order tool to plan its own model within a State policy. 