1. Improve the policy framework

Public policies targeted at fostering the development of social and solidarity economy (SSE) ecosystems could promote uptake of social impact measurement by SSE entities. A comprehensive approach to drive the growth of the SSE benefits from concerted efforts to facilitate implementation of social impact measurement among SSE entities. To date, many countries have adopted policies to promote the SSE, while not always acknowledging the importance of impact measurement. By explicitly incorporating impact measurement into policies for SSE, policy makers can signal its importance and prompt its consideration across all entities and at all levels of the public administration, as well as stakeholders in the broader SSE ecosystem.

Impact measurement can be particularly important to better understand the social and environmental outcomes of publicly-funded projects and activities. Social impact measurement can help create a useful evidence base for reporting socio-economic progress, which in turn can support policy makers in setting objectives and designing public interventions around SSE and beyond. In the long haul, this would also improve the cost efficiency and/or impact performance of projects, by improving the allocation of financial resources towards efforts that can effectively achieve desired policy outcomes (OECD/EC, 2019[1]).

Fostering an impact measurement culture can also help policy makers identify where gaps and opportunities lie in addressing pressing societal issues. By creating a common body of knowledge around the reach and extent of SSE activities, social impact measurement helps inform policy on the state of progress and objectives to address on-going socio-economic and environmental challenges. Additionally, it equips SSE entities focusing on similar issues or similar geographies with more information on their collective impact, fostering a collaborative culture (Buckland and Hehenberger, 2021[2]).

A conducive policy environment, which addresses the barriers that SSE entities face in impact measurement while incentivising its practice, can help fine-tune public sector activities related to the SSE. Recognising the role of social impact measurement is an important lever for SSE policies, to facilitate its application while achieving social and environmental progress. As such, various opportunities to design policy to facilitate uptake of impact measurement for SSE can be explored at supra-national, national and subnational levels, depending on the maturity of the SSE ecosystem.

Policy makers can play an important role in creating enabling conditions and setting incentives for SSE entities to conduct social impact measurement. Public initiatives could be tailored to the local context and history of the SSE, to prevent or reduce any counter-productive effect. Responding to this variation in the level of development of the SSE space in different contexts, policy support could range from recognition of the importance of social impact measurement in SSE-related strategies, to ring-fencing public finances to promote impact measurement practices and to enforcing specific requirements for impact reporting.

Policy makers can support SSE entities by improving the policy framework in three ways: (i) by prioritising impact measurement in strategies for the social and solidarity economy to signal its significance and demonstrate public commitment; (ii) by enforcing the implementation of social impact measurement through introduction of specific criteria in public processes; (iii) by ring-fencing public resources such as earmarked budgets for impact measurement or dedicated public procurement quotas.

Clarifying the concept of impact measurement and acknowledging it within efforts to promote SSE activities are important steps toward propagating impact measurement practices. There are several examples of policy initiatives, be it in the form of action plans or even legislation, which aim to promote a shared understanding of impact measurement for the SSE. In 2019, Ireland published its National Social Enterprise Policy for 2019-2022, which included two specific measures on data and impact under the “Better policy alignment” objective. These measures are: (i) Improving data collection relating to the extent of social enterprise in Ireland and the areas in which social enterprises operate, and (ii) Developing mechanisms to measure the social and economic impact of social enterprises across the full spectrum of social enterprise (Government of Ireland, 2019[3]). The Victorian Social Enterprise Strategy 2021-2025 in Australia is designed around four themes, one of which is improving the measurement and reporting of outcomes achieved by social enterprises. As such, the Victorian government is committed to develop a holistic and flexible approach to achieve greater consistency in impact measurement across the social enterprise space (Victoria State Government, 2021[4]). The 2018 Swedish Social Enterprise Strategy tasked the Swedish Agency for Innovation Systems (Vinnova) with further developing the area of impact measurement with the objective to strengthen social enterprises and increase the visibility of their contributions to social value creation and social innovation (Swedish Ministry of Trade and Industry, 2018[5]). The 2010 German National Engagement Strategy aimed at supporting initiatives that develop standards to measure and report impact of social enterprises and social innovation (European Commission, 2018[6]). Greece’s Law (4430/2016) on Social and Solidarity Economy and Development of its Institutions and Other Provisions introduced the concept of social impact to foster a common understanding among SSE entities (see Making it happen 1.1).

While prioritising impact measurement in SSE strategies is an important lever to signal its importance, it could be complemented with other measures to provide information, guidance and build capacity to maximise its potential. For instance, the Bulgarian Social Economy Action Plan 2018 includes an objective which clearly lays out the country’s plan to adopt an index for measuring the environment, results and trends in the development of the social economy at the national level (Council of Ministers of the Republic of Bulgaria, 2018[8]). Mexico’s Programme for the Promotion of the Social Economy 2021-2024 introduced a quantitative goal and a set of indicators to monitor the impact of the programme (see Making it happen 1.2).

In Brazil, the Federal Government adopted in 2017 a ten-year Strategy for Impact Investment and Social Business (ENIMPACTO). The strategy helped activate a series of measures at the federal and state level, to foster the new impact measurement practices, for instance by offering training vouchers to social enterprises (OECD, 2021[9]) (see Making it happen 1.3).

Policy momentum to increase uptake of social impact measurement can also spur social innovation (Musinguzi et al., 2018[15]). Portugal’s Social Innovation (Portugal Inovação Social) initiative launched by the Ministry of Planning positions impact measurement as an important pillar to increase accountability of social impact activities through verifiable outcomes, which in turn enables further facilitation of social innovation (EIB; EC, 2018[16]).

To entice the uptake of social impact measurement, policy makers can decide to make it mandatory as part of specific policy actions. Typically, this can be introduced either as part of public procurement procedures or as a condition tied to the recognition of a certain legal form or status. For instance, the Government of New South Wales in Australia published the 2021 Social Impact Assessment Guideline, which requires all state significant projects1 to adopt a consistent approach for social impact assessment (Department of Planning and Environment, 2021[17]).

Public procurement presents a large volume of government spending, and therefore offers important opportunities to spur, at once, social impact measurement and the social and solidarity economy (OECD, forthcoming[18]). Policy makers can use public tenders to foster social inclusion, create jobs and promote decent work. Advancing on social procurement can also create incentives for the market to explore sustainable and responsible production processes (European Commission, 2022[19]). Impact measurement can be instrumental for public authorities to understand how effective various contractors are in producing desirable outcomes, while also monitoring where further needs lie. To this end, governments can also choose to align their public procurement practices with impact measurement requirements through such mechanisms as outcome-based contracts. The Italian Ministry of Labour and Social Policies adopted in 2019 guidelines for the impact assessment of the activities carried out by third sector entities as part of public contracts for goods and services (see Making it happen 1.4).

Targeted legal frameworks for SSE entities may require them to adopt impact measurement practices to be entitled to and maintain a particular legal status or form. Such actions are intended to support adherence to the SSE entities’ purpose-driven mission while, at the same time, reinforcing their visibility. Although highly dependent on the local context, such legal forms and statuses can empower SSE actors not only by giving them increased recognition, but also by providing access to public and private markets and diverse sources of financing. Such enforcement does not always entail specific standards and requirements, leaving practitioners flexibility to pick their own methods to assess their impact (OECD, 2022[21]). Luxembourg’s 2016 Law on Societal Impact Companies (SIC) requires entities which hold SIC status to establish certain indicators to monitor their progress towards achievement of their social goals (see Making it happen 1.5).

When introducing such obligations, policy makers need to be wary that the burden of social impact measurement does not outweigh the benefits. Hence, SSE may need support to meet the additional requirement without impinging on their capacity to compete on the market.

One way of promoting a social impact measurement culture in the SSE ecosystem is to set aside public resources to support the undertaking of such activities. Examples could include public procurement procedures, where impact reporting requirements are accompanied by earmarked budgets, or targeted financing mechanisms, such as social impact bonds, whose proceeds are linked to performance on social outcomes. The move from non-repayable grants to the generation of market income and more diversified financing modalities (including concessional loans and private equity) triggers the need for SSE entities to conform to a broader range of accountability requests.

The emergence of payment by results schemes and Social Impact Bonds has coincided with an increase in impact measurement and reporting across countries. In these financing modalities, the disbursal of public (or philanthropic) capital is inherently tied (and sometimes directly proportional) to the achievement of quantitative, social and/or environmental, targets. The contractual conditions set forth detailed requirements on how impact is to be monitored and reported by the investee (and possibly verified by an independent body). Moreover, the cost of the impact assessment process is usually included in the overall budget since the start. Therefore, impact measurement becomes an indispensable element to access and secure additional sources of the financing. Portugal’s Social Impact Bonds programme, for example, requires entities to indicate and assess their social value through a common set of indicators as a criterion to be awarded financing (see Making it happen 1.6). Similarly, in France, 11 Social Impact Bonds have been signed, reaching a total outstanding amount of approximately EUR 20 million (Ministry of the Economy, Finance and Industrial and Digital Sovereignty of France, 2022[25]). Canada’s Investment Readiness Program also includes a Common Approach to Impact Measurement component which aims to develop and test a common impact measurement process for SSE entities (see Making it happen 1.7).

Public procurement offers a powerful mechanism to allocate funding to socially-oriented contractors, while at the same time increasing the impact evidence base. Public authorities can decide to reserve a proportion of the total contract amount to impact measurement activities. This goes one step further than simply enforcing the obligation for impact measurement, making sure that contracted SSE entities will dispose of the necessary means to perform the measurement properly. Scotland’s 2014 Procurement Reform Act, for example, incorporates social value measurement within the procurement process (see Making it happen 1.8).

References

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[29] Common Approach (2021), Our Story, https://www.commonapproach.org/our-story/.

[8] Council of Ministers of the Republic of Bulgaria (2018), Decision No. 151 of 15 March 2018 for Adopting A Social Economy Action Plan for the Period 2018-2019.

[17] Department of Planning and Environment (2021), Social Impact Assessment Guideline, https://www.planning.nsw.gov.au/-/media/Files/DPE/Guidelines/Policy-and-legislation/Social-Impact-Assessment/SIA-Guideline.pdf.

[7] Directorate of Social and Solidarity Economy Greece (n.d.), KALO, https://kalo.gov.gr/epikinonia/.

[16] EIB; EC (2018), The Portuguese Social Innovation Initiative.

[28] Employment and Social Development Canada (2022), Inclusive innovation: New ideas and new partnerships for stronger communities, https://www.canada.ca/en/employment-social-development/programs/social-innovation-social-finance/reports/recommendations-what-we-heard.html.

[19] European Commission (2022), Social procurement, https://ec.europa.eu/info/policies/public-procurement/tools-public-buyers/social-procurement_en#:~:text=European%20accessibility%20act-,Policy,for%20disabled%20and%20disadvantaged%20people.

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[20] Ministero del Lavoro e delle Politiche Sociali (2019), Decreto 23 luglio 2019, https://www.lavoro.gov.it/documenti-e-norme/normative/Documents/2019/DM-23072019-Linee-guida-realizzazione-sistemi-valutazione-impatto-sociale-attivita-svolte-dagli-ETS.pdf.

[11] Ministry of Economy (2018), National Strategy for Business and Impact Investing, https://www.gov.br/produtividade-e-comercio-exterior/pt-br/images/Nationala_Strategya_fora_Businessa_anda_Impacta_Investinga_-a_finala_versiona_posta_publica_consultationa_28.02.pdf.

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[25] Ministry of the Economy, Finance and Industrial and Digital Sovereignty of France (2022), Propositions pour le développement des contrats à impact en France, https://www.economie.gouv.fr/files/Propositions%20pour%20le%20d%C3%A9veloppement%20des%20contrats%20%C3%A0%20impact%20vdef.pdf?v=1646295613.

[15] Musinguzi, P. et al. (2018), Rural Development Focused Social and Solidarity Economy Organisations’ Social Impact Measurement: A Systematic Review and Ways Forward.

[22] OECD (2022), Designing Legal Frameworks for Social Enterprises: Practical Guidance for Policy Makers, Local Economic and Employment Development (LEED), OECD Publishing, Paris, https://doi.org/10.1787/172b60b2-en.

[21] OECD (2022), “Legal frameworks for the social and solidarity economy: OECD Global Action “Promoting Social and Solidarity Economy Ecosystems””, OECD Local Economic and Employment Development (LEED) Papers, No. 2022/04, OECD Publishing, Paris, https://doi.org/10.1787/480a47fd-en.

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[18] OECD (forthcoming), Social Procurement for the Social and Solidarity Economy.

[1] OECD/EC (2019), Guidance note: Managing Measuring and Reporting Impact, https://betterentrepreneurship.eu/en/node/47.

[24] OECD; EC (2022), The 2016 Law on Societal Impact Companies in Luxembourg, https://betterentrepreneurship.eu/fr/node/8179.

[13] Pipe Social (2020), SCORING DE INVESTIMENTOS DE IMPACTO, https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiY2OLNwuf6AhUNwIUKHfkvBg8QFnoECAkQAQ&url=https%3A%2F%2Fimpacto.anjosdobrasil.net%2Fuploads%2F7%2F9%2F5%2F6%2F7956863%2Fpipe_%5Bscoring_de_impacto%5D_2020.pdf&usg=AOvVaw10Xm3an7TJ37P.

[30] Scottish Government (2020), Scottish Procurement Policy Note: Measuring Social Impact in Public Procurement, https://www.gov.scot/publications/measuring-social-impact-in-public-procurement-sppn-10-2020/.

[5] Swedish Ministry of Trade and Industry (2018), Government strategy for social enterprises - a sustainable society through social entrepreneurship and social innovation (Regeringens strategi för sociala företag-ett hållbart samhälle genom socialt företagande och social innovation), Swedish Ministry of Trade and Industry, Stockholm.

[4] Victoria State Government (2021), Victorian Social Enterprise Strategy 2021-2025, https://djpr.vic.gov.au/__data/assets/pdf_file/0018/2036205/DJPR-Victorian-Social-Enterprise-Strategy.pdf.

Note

← 1. Some types of development are deemed to have state significance due to the size, economic value or potential impacts. Although criteria may differ, a proposal is considered to be state significant if it is over a certain size, located in a sensitive environmental area or exceeds a specific capital investment.

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