4. Digital Economy for SMEs

The process of digitalisation and the digital economy are closely intertwined, as they work in synergy, driving each other’s growth. Digitalisation involves “the use of digital technologies, data and interconnectedness that result in new activities or existing ones” (OECD, 2021[1]). Adopting digital technologies enables companies to operate more efficiently, reach wider audiences, and offer more innovative digital products and services, fuelling the growth of the digital economy (OECD, 2022[2]). In turn, the digital economy accelerates digitalisation by creating the right incentives for businesses to further embrace digital technologies to stay competitive and capitalise on the digital market’s potential.

The outbreak of the COVID-19 crisis increased the stakes around digital access and engagement, reinforcing the importance of communications infrastructure and the use of digital technologies to enhance small and medium-sized enterprises’ (SMEs) resilience (OECD, 2020[3]). Embracing digital technologies brings several benefits to SMEs, offsetting some size-related structural limitations and improving firm performance in terms of growth, innovation, and internationalisation, as well as competitiveness:

  • Digitalisation enables SMEs to expand their customer reach and access global markets through e-commerce platforms, reducing transport costs and making services internationally tradeable (OECD, 2021[4]). This leads to increased customer bases, revenues, and productivity and lowers marginal costs.

  • Digital technologies allow SMEs access to strategic resources, such as financing through peer-to-peer lending and borrowing platforms (OECD, 2021[4]). They also allow SMEs to broaden their recruitment channels and facilitate access to online training and digital government services.

  • Digital platforms help SMEs capitalise on network effects by outsourcing business functions, enhancing collaboration, information sharing and communication within and between organisations (OECD, 2021[1]).

  • Digital technologies enhance decision making by providing real-time data and predictive analytics (Devops, 2021[5]). Using digital tools, such as predictive modelling software and dashboards, allows for data-driven decision making, experimentation and further innovation.

  • Digital tools increase agility and resilience, enabling businesses to gain a competitive advantage and better weather crises. As products continuously evolve and customer demands shift while reliable revenue streams diminish, businesses that have adopted digital technologies can swiftly adapt.

Despite this potential, SMEs in the Eastern Partner (EaP) region have yet to fully harness the benefits offered by digital solutions and, as in other regions, lag behind large firms in this regard. However, governments across the region have been working on addressing this issue and fostering further digitalisation. To support this impetus, the OECD has developed an encompassing analytical framework for supporting the digital transformation of SMEs, considering both technology adoption and digital culture (OECD, 2021[1]). The framework consists of a twofold approach, focusing on i) improving framework conditions for the digital economy and ii) implementing specific policy instruments to support SME digitalisation.

On the one hand, the framework conditions correspond to the prerequisites for a successful digital transformation – notably, broadband connectivity and physical infrastructure, as well as digital literacy across citizens. Indeed, ensuring an accessible, affordable and dependable Internet connection is vital to promoting the broader participation of individuals and businesses in the digital economy and preventing digital divides between urban and rural areas, as well as between SMEs and larger firms. As for digital literacy, enabling the acquisition of digital skills at all stages of life – through well-designed school curricula and lifelong learning opportunities for adult skills development – is necessary to equip both present and future employees with the skills required to embark on digital transformation, create tech-savvy consumers and develop a talent pool of IT specialists.

On the other hand, beyond these fundamental enablers, SMEs also need targeted policy measures to encourage them in their digitalisation journey, for example, through specific business support services, digital financial services, and help to tap into the potential of e-commerce.

Considering the increasing and strategic importance of the topic, this new round of the Small Business Act (SBA) assessment grants particular attention to digitalisation, reflecting the OECD’s twofold approach in its analysis: a pillar on selected framework conditions for the digital transformation has been added, assessing national digital strategies, measures for broadband connectivity and digital skills, while new sub-dimensions have been incorporated to pre-existing pillars to provide for an in-depth study of SME digitalisation policies. The OECD calculated a weighted average of the scores from the pillar on selected framework conditions for the digital transformation and cross-cutting sub-dimensions in other parts of the SME Policy Index, resulting in overall composite scores for SME digitalisation policies (Figure 4.1, Table 4.1)

The composite scores for the SME digitalisation policies presented above reflect the assessment of selected framework conditions for the digital transformation and cross-cutting, digitalisation-oriented sub-dimensions integrated into other pillars of the SME Policy Index.

This new pillar assesses the state of selected framework conditions for the digital transformation in EaP countries, looking at i) the overall policy framework (the national digital strategy or equivalent), ii) broadband connectivity and iii) digital skills.

As a result, the assessment framework is composed of the following elements:

  • National digital strategy looks at the existence of a national digital strategy and/or other policy document designed to accelerate the digital transformation. It considers the measures planned, including for SMEs; budget, targets and monitoring practices; and the co-ordination mechanisms introduced among public and private bodies/actors for policy design and implementation.

  • Broadband connectivity takes stock of efforts to increase access to high-speed Internet across individuals and firms, including dedicated policies; government investment in infrastructure; incentives for households, businesses, and broadband providers; and 5G provisions. Emphasis is also placed on data collection and an assessment of digital divides.

  • The section on digital skills focuses on policies to help citizens of all ages become digitally literate. It assesses policy documents, the involvement and co-ordination of relevant stakeholders, and measures to both include digital competence in school curricula and introduce lifelong learning opportunities for digital skills development. It also pays particular attention to data collection on digital skills levels, monitoring and evaluation, skills anticipation exercises, and steps taken to respond to the European Union’s (EU) digital competence framework (DigComp).

  • The section on outcome-oriented indicators considers countries’ ability to regularly collect statistical information about the following indicators: i) fixed broadband subscriptions per 100 inhabitants; ii) mobile broadband subscriptions per 100 inhabitants; iii) share of households with broadband connections; iv) share of businesses with broadband contracted speed of 30 Mbps or more; v) disparity in broadband uptake between urban and rural households; vi) share of individuals using the internet to interact with public authorities; vii) new tertiary graduates in science, technology, engineering and mathematics, as a percentage of new graduates; viii) ICT skills (basic, standard, advanced); and ix) students’ (15-year -old) performance in reading, mathematics, and science.

Beyond these selected framework conditions, the composite scores for SME digitalisation policies also include results from digitalisation-oriented sub-dimensions included in other parts of the SBA assessment, namely:

  • The Institutional framework for SME digitalisation sub-dimension analyses whether and how support for SME digitalisation is embedded in SME policies. For more information, see the Pillar A chapter.

  • The E-government services sub-dimension assesses governments’ strategy for providing e-services, the range of services provided, the level of interoperability among the different data banks run by the public administration, and action taken to implement an open data approach. For more information, see the Pillar A chapter.

  • The Business support services for the digital transformation of SMEs sub-dimension looks at government-led initiatives to support the digital transformation of SMEs – e.g. information support, training, financial instruments and advisory services to better understand company needs, procure digital technologies and develop tailored digital roadmaps. For more information, see the Pillar E chapter.

  • The Digital financial services sub-dimension covers the existence of a regulatory and supervisory framework for a range of digital financial services. For more information, see the Pillar C chapter.

  • The Digitalisation of standards and technical regulations sub-dimension evaluates support and training offered to SMEs on standards and technical regulations for their integration into the EU Digital Single Market; the digitalisation of processes within authorities responsible for technical regulation, national standards and accreditation bodies, metrology institutes and market surveillance authorities; and the introduction by accreditation bodies, conformity assessment bodies and surveillance authorities of remote audit and inspection activities. For more information, see the Pillar D chapter.

  • The Use of e-commerce sub-dimension investigates efforts to encourage more widespread use of e-commerce as a sales channel by SMEs, considering both regulatory aspects and government policies to promote SMEs’ access to digital platforms and the provision of support services to remove barriers that prevent SMEs from benefitting from growing trade digitalisation. For more information, see the Pillar D chapter.

The following sections outline the main findings and policy options for selected framework conditions for the digital transformation, followed by a summary of the assessment of the digitalisation-oriented sub-dimensions. A detailed analysis of the sub-dimensions can be found in the respective pillars.

National digital strategies appear as a key tool for countries to accelerate the digital transformation of their economy and society. They usually appear as a comprehensive tool outlining the government’s overall approach to the topic, entailing the main policy priorities and objectives in this regard, and facilitating coherence and stakeholder co-ordination (Gierten and Lesher, 2022[6]).

All EaP countries have made digitalisation a policy priority. They have been developing policy frameworks to this end, although these differ in nature and scope: so far, Armenia is the only country in the region to have adopted a national digital strategy (NDS), the Digitalisation Strategy of Armenia for 2021-2025, which aims at ensuring a data-driven public administration, modernising the economy and increasing competitiveness through digital solutions, and fostering digital skills development. Azerbaijan, Georgia and Moldova have prepared multi-year strategies that are currently awaiting approval and should be adopted by the end of 2023. Policy objectives are currently scattered across different policy documents, whether they be overarching country strategies as in Azerbaijan and Georgia, or innovation strategy as in Moldova. Georgia also has digitalisation-related provisions in its ongoing broadband and SME strategies. In the case of Ukraine, the country’s strategic vision for the digital transformation has been embedded in several government documents1, including the National Economic Strategy 2030, and further plans to step up policy efforts for post-war recovery are reflected in the Draft Recovery Plan.

However, existing policy documents for the digital transformation pay only limited attention to the digitalisation of SMEs in non-IT sectors. Armenia’s NDS includes provisions to accelerate SME digitalisation, notably by raising private sector awareness of digital tools, increasing businesses’ use of new technologies, and further developing e-commerce and innovative solutions. Other EaP countries have planned a few measures in their strategies, but these remain scarcer and often limited to digital skills. However, implementation has sometimes happened outside policy strategies – Georgia and Moldova, for instance, have launched dedicated programmes to support SME digitalisation (for the first time in 2023 and 2020, respectively), although these are not part of ongoing policy documents2.

In terms of policy governance, all EaP countries have been working to develop multi-stakeholder approaches. The design of strategic policy documents for digitalisation has benefitted from the involvement and contributions of a wide range of actors, most often through the establishment of dedicated working groups encompassing ministries, public agencies, international experts (consulting firms and/or international organisations) and sometimes businesses and business associations. These mechanisms, along with the clear mandates given to one stakeholder to lead the NDS, have also allowed for co-ordination among actors. Moving forward, countries should pursue a continued multi-stakeholder approach to policy implementation, which is not yet systematic across the region. While some countries, such as Armenia and Moldova, have taken steps in that direction with their digitalisation councils and public-private working groups planned for specific topics in their respective ongoing and draft NDSs, policy makers across the region should ensure that all concerned parties are involved– including Ministries of Labour and employment agencies, actors that may be newer to digitalisation policies (such as tax offices), and the business community. These are essential for the comprehensiveness and successful implementation of the NDS (Gierten and Lesher, 2022[6]).

One of the main weaknesses for most EaP countries remains data collection on the digital transformation, which is essential for monitoring and evaluation. Apart from insights into broadband connectivity (further detailed in the following section national statistical offices collect only a limited number of indicators, and rarely on businesses’ uptake and use of digital tools. Georgia and Ukraine appear as frontrunners in this regard, while Azerbaijan has recently achieved considerable progress, but more could be done to align with OECD and EU methodologies. As a result, current policy documents lack targets to assess progress, e.g. on digital skills development and SME digitalisation.

Moving forward, EaP countries could complement and strengthen their policy frameworks for the digital transformation by:

  • Consolidating policy approaches to digitalisation and ensuring co-ordination throughout strategy implementation: Each EaP country should adopt a comprehensive NDS encompassing all relevant domains for the digital transformation, setting clear objectives associated with measurable targets, and a corresponding budget. The involvement and co-ordination of all concerned public and private stakeholders should be ensured throughout implementation to allow for successful execution and feedback. The OECD recently published a methodology for assessing NDSs and their governance across member countries, based on the OECD Going Digital Integrated Policy Framework, which can serve as a useful reference (Box 4.1).

  • Including provisions for SME digitalisation in overarching policy documents: More attention should be paid to the digital transformation of small businesses in non-IT sectors. Policy makers should adopt a comprehensive approach to foster this transition, considering both technology adoption and digital culture.

  • Improving monitoring and evaluation by setting result-oriented key performance indicators and collecting internationally comparable data: Countries should make further efforts to collect data on the digital transformation, including that of businesses, by size, in line with OECD/EU methodologies. Table 4.2 provides an overview of the key indicators underpinning the OECD Going Integrated Policy Digital Framework. The OECD database on ICT Access and Usage by Businesses, as well as the EU Digital Economy and Society Index (DESI), offer additional useful references for firms’ digitalisation specifically.

Guaranteeing efficient, affordable and reliable access to the Internet is a pre-requisite for economies and societies to tap into the potential of the digital transformation. Some OECD countries recognise it as a basic right, while “providing universal and affordable access to the Internet” is listed among the United Nations Sustainable Development Goals (SDGs).

Broadband uptake has been steadily increasing in EaP countries over recent years, although significant disparities remain between countries. Georgia appears as the most connected EaP state, while Ukraine registers the fastest progress, with the number of fixed and active mobile subscriptions increasing by 52% and 254%, respectively, between 2016 and 2021. However, despite these advances, connectivity levels in the EaP region still lag OECD and EU values (Figure 4.3).

Beyond uptake, access to quality broadband at affordable prices is essential for individuals and firms to reap the benefits of digitalisation. Recent data highlight persistent regional disparities across the EaP region: while almost all fixed broadband subscriptions in Moldova and Ukraine benefit from a good connection speed – i.e. above 10 Mbps, similar to OECD and EU levels – Internet speed still poses a challenge in Azerbaijan (Figure 4.4). Moreover, all countries have been working to foster equal access to the Internet across their respective territories, but digital divides remain, especially in Georgia, Moldova, and Ukraine. Overall, broadband uptake is challenged by prices: although ICT prices appear among the cheapest worldwide in absolute terms, tariffs expressed as a percentage of gross national income per capita show that Internet remains less affordable in the EaP region than in OECD and EU countries – especially for fixed broadband. Armenia and Georgia were still above the International Telecommunication Union’s target of 2% of monthly GNI per capita in 2022, while Moldova, after considerable improvements in recent years, reached 2%. This can hamper firms’ uptake, as businesses require strong, fast and reliable connections to conduct online operations – a demand better matched by fixed broadband, which often offers a higher speed, e.g. for running software.

With regard to businesses’ broadband uptake and speed, data remain scarce across EaP countries. Only Georgia and Ukraine collect such size-disaggregated indicators, which show that firms’ connectivity lags behind that of OECD and EU countries. The gap between SMEs and large firms is also more significant: in Ukraine, for instance, 84.5% of small firms have access to the Internet (10 percentage points [p.p.] Internet compared to larger firms), vs. 96% in the OECD (-3 p.p. compared to larger firms). Moreover, most small Georgian companies do not have access to high-speed Internet (Geostat, 2022[9]).

Policymakers across the EaP region have taken measures to address these remaining challenges and tackle digital divides. Georgia has made the development of high-speed Internet a priority, fostering it through a dedicated broadband strategy aiming at increasing competitive pressure, attracting investments, and building digital skills and demand. Armenia and Ukraine have been developing their own broadband plans, though they are yet to be finalised and adopted. Current national broadband policies in EaP countries most often include provisions to develop fibre and/or 5G and to further invest in infrastructure development.

However, broadband policies could benefit from more regular consultations with relevant stakeholders in some countries. Indeed, continued multi-stakeholder dialogue involving consumers, network operators, local governments and regulatory authorities can help to ensure that all parties’ opinions are adequately taken into account (OECD, 2021[10]).

Moving forward, EaP countries could further enhance broadband connectivity across their respective territories and address remaining digital divides across individuals and firms, notably the affordability of fixed broadband. This could be promoted by:

  • Fostering competition, for example by promoting co-investment, infrastructure sharing, and adequate legal and regulatory frameworks. The legal and regulatory frameworks should be reviewed regularly to ensure their continued adequacy. To this end, EaP countries should conduct regular multi-stakeholder consultations on Internet connectivity, to provide for evidence-based policy making.

  • Increasing demand for quality broadband by fostering digital literacy among citizens and firms. Countries could, inter alia, strengthen consumer rights and choice by eliminating information asymmetries and providing open and reliable data on subscriptions, coverage and quality of service, thereby helping consumers take informed decisions while incentivising Internet providers to enhance network quality.

Overall, EaP countries can refer to the OECD’s Recommendation of the Council on Broadband Connectivity for further guidance (OECD, 2021[10]).

Digital skills are at the core of the digital transformation. The swift development of digital technologies has been triggering changes in labour markets, with some skills becoming redundant due to automation while digital skills are increasingly in demand. Therefore, providing relevant education, along with lifelong learning opportunities is essential to help individuals meet evolving labour market requirements. Equipping employees with digital competences is also crucial for firms, as the availability of a digitally literate workforce and investment in skills training are associated with higher adoption levels of digital technologies.

The present analysis considers the three main categories of digital skills as outlined in previous OECD work3 – 1) ICT generic skills (i.e. the capacity for any working-age individual to make use of new technologies), 2) ICT advanced skills (i.e. the competences acquired by IT specialists), and 3) ICT complementary skills (“softer” skills, e.g. problem-solving, information processing, and communication).

Digital skills are embedded in policy documents related to digitalisation across the EaP region. All countries have made good progress in including digital competence in education systems. It is now part of national education curricula, at least for one level of education. Armenia and Moldova have included it as a key competence for all education levels, with a core course on digital education/informatics and additional, optional modules on specific topics. Georgia has focused its digital literacy efforts in formal education on vocational education and training (VET) so far. Moreover, the COVID-19 pandemic has accelerated the development of online education for pupils and students, as containment measures forced educational institutions to move classes to dedicated web platforms. These measures have been accompanied in most countries by some teacher training.

EaP countries have also been working towards providing their citizens an increasing number of lifelong learning opportunities on digital skills development. Several projects have been carried out to this end, such as the Digital Academy and IT Hubs in Azerbaijan, or the wide range of online courses offered by Georgia’s Innovation and Technology Agency. As a common feature appearing across the region, the active involvement of the private sector has been enhancing these training opportunities. Tekwill, for instance, is the flagship private initiative in Moldova in this regard (see Box 13.2 in the Moldova country chapter), while Armenia benefits from a growing number of educational centres and programmes, such as the TUMO Centre for Creative Technologies and the Armath educational programme (Box 4.2). However, support for digital skills development among small firms specifically remains limited across the region.

Overall, Ukraine comes out as the EaP leader in the field, having developed the most comprehensive policy approach to digital skills development. It has implemented a wide range of initiatives and tools to this end, most often in line with EU practices. It notably appears as the only country in the region to have implemented a self-assessment tool for individuals to evaluate their digital skills, as well as a digital competence framework to serve as a reference, following the example of EU’s DigComp 2.1. Based on this framework, the online platform Diia.Digital Education offers a wide range of free digital literacy courses for citizens, and the National Online School for Entrepreneurs provides additional resources for small businesses.

Nevertheless, digital skills levels across the region remain below OECD and EU levels (Figure 4.5). Overall, data on digital literacy appears to be quite scarce – Armenia and Moldova do not collect such insights, and data on digital skills among firms are still very limited. This poses an issue for monitoring and evaluation purposes, and evidence-based policy making in general. Beyond data collection, skills assessment and anticipation exercises remain nascent in EaP countries: apart from Georgia, countries do not yet have a systemic approach. Labour market forecasts, when implemented, do not entail digital skills aspects – e.g. in Moldova. By and large, digital skills assessment and anticipation practices, such as surveys and/or sectoral studies, are most often conducted on an ad hoc basis, by donors/development partners.

Finally, while several ministries and governmental agencies are involved in elaborating digital skills policies, the policies would benefit from greater involvement of certain relevant yet often overlooked stakeholders: Ministries of Labour, national employment agencies, but also teachers and private sector representatives.

Moving forward, EaP countries could step up their efforts towards building digitally literate societies by:

  • Strengthening multi-stakeholder approaches to digital skills development by ensuring the participation of all relevant stakeholders in the policy making and implementation processes. Implementing national digital skills and jobs coalitions could be helpful in this regard.

  • Implementing digital skills as a key competence at all education levels to ensure all citizens acquire ICT generic skills as part of their education. This should be accompanied by an assessment of learning outcomes.

  • Adopting a framework for digital competences to serve as a common reference, following the example of DigComp 2.1 (Box 4.3). Such a framework will help the assessment and certification of the digital competences acquired while building a common understanding of digital skills across countries.

  • Developing digital skills assessment and anticipation tools – e.g., improving data collection on levels of digital skills among the population and in firms; introducing self-assessment tools for individuals to evaluate their competences and identify their training needs; and conducting anticipation exercises to inform future policies and training – in line with EU methodology to ensure comparability.

  • Stepping up support for digital skills development among firms, especially small ones.

With regard to the digitalisation-oriented sub-dimensions, EaP countries have been advancing at different paces. They register strong performance in terms of e-government services, which have been steadily expanding in recent years and the institutional framework for SME digitalisation has been strengthened. Despite some welcome efforts, more could be done to develop targeted business support services for SME digitalisation, digital financial services, and e-commerce. The digitalisation of standards and technical regulations appears as the weakest area of the assessment.

Table 4.3 summarises the main findings and recommendations at the regional level for each of the sub-dimensions included in the composite scores for SME digitalisation policies. The detailed analysis for each of them, as well as country-level details, can be found in the relevant chapters.

References

[13] Armath (2023), Armath, https://armath.am/en.

[5] Devops (2021), The Digital Transformation of Decision-Making, https://devops.com/the-digital-transformation-of-decision-making/.

[14] European Commission (2023), EU Science Hub, https://joint-research-centre.ec.europa.eu/digcomp_en.

[9] Geostat (2022), Information and Communication Technologies Usage in enterprises [database], https://www.geostat.ge/en/modules/categories/105/information-and-communication-technologies-usage-in-enterprises (accessed on 2 August 2023).

[6] Gierten, D. and M. Lesher (2022), “Assessing national digital strategies and their governance”, OECD Digital Economy Papers, No. 324, OECD Publishing, Paris, https://doi.org/10.1787/baffceca-en.

[15] Grundke, R. et al. (2018), Which skills for the digital era? Returns to skills analysis, OECD Publishing, https://doi.org/10.1787/9a9479b5-e.

[8] ITU (2022), Digital Development Dashboard.

[7] OECD (2022), OECD Going Digital Toolkit, https://goingdigital.oecd.org/.

[2] OECD (2022), “OECD Handbook on Competition Policy in the Digital Age”, http://oecd.org/daf/competition/oecd-handbook-on-competition-policy-in-the-digital-age.pdf.

[1] OECD (2021), “Beyond COVID-19 Advancing Digital Business Transformation in the Eastern Partner Countries”, OECD Publishing, https://www.oecd.org/eurasia/Beyond%20COVID-19%20Advancing%20Digital%20Transformation%20in%20the%20Eastern%20Partner%20Countries%20.pdf.

[10] OECD (2021), Recommendation on Broadband Connectivity, https://legalinstruments.oecd.org/en/instruments/OECD-LEGAL-0322 (accessed on 30 July 2021).

[4] OECD (2021), The Digital Transformation of SMEs, https://www.oecd-ilibrary.org/industry-and-services/the-digital-transformation-of-smes_bdb9256a-en.

[3] OECD (2020), “Digital Transformation in the Age of COVID-19: Building Resilience and Bridging Divides”, Digital Economy Outlook 2020, https://www.oecd.org/digital/digital-economy-outlook-covid.pdf.

[11] TUMO Center for Creative Technologies (2023), TUMO Center for Creative Technologies, https://tumo.org/whatistumo/.

[12] TUMO Labs (2023), TUMO Labs, https://tumolabs.am/en/.

Notes

← 1. These documents are listed and detailed in the Ukraine country profile.

← 2. These programmes are further detailed and analysed under Pillar E, business development services dimension.

← 3. See, for instance, (Grundke et al., 2018[15]).

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