5. Services

A central element in supporting taxpayer compliance is the provision of a wide range effective and easy to use taxpayer services. Many of these services centre on communication channels, both on a reactive and proactive basis. Often, these communications have been delivered on a one-to-many basis, such as the provision of guidance or reminders as well as calculation and reporting tools. However, tax administrations report that their use of innovative tools is growing, and those tools are also allowing communications to become more personalised to the taxpayer’s individual circumstances, to be delivered via an increasing range of communication channels and to facilitate the drive towards self-service, on a real-time and 24/7 basis. Some like India have invested in specific communication centres where sound proofed live interactions between the income tax department and other stakeholders like taxpayers, tax practitioners, experts, and policy makers are possible, and can also be streamed on social media channels where appropriate.

In addition, tax administrations are reporting a rapid growth in the use of technology to transform their operational models. The use of advanced techniques in artificial intelligence, machine learning and machine to machine links are opening up new service options for tax administrations that allow more ‘compliance-by-design’ style approaches to be made available. This is a growing trend that is expected to accelerate as tax administrations continue to unlock the power of digital transformation.

The growth in the use of technology has often been supported by a growth in the use of behavioural insights. Behavioural insights is an interdisciplinary field of research using principles from the behavioural sciences such as psychology, neuroscience, and behavioural economics to understand how individuals absorb, process, and react to information. These principles can be used to design practical policies and interventions based on human behaviour. This can be particularly powerful when combined with insights gathered from the analysis of the increasingly large volumes of data available to tax administration, both internally and externally generated.

Previous editions of this series have seen and increasing number of tax administrations report employing behavioural researchers and using behavioural insights in specific areas to influence voluntary compliance. This trend has continued with close to 70% of administrations reporting the use of behavioural insight methodologies or techniques in 2020 (see Figure 6.1). Chapter 10 of the 2019 edition of this report contains further insight into these developments. This trend has continued, with behavioural insights being increasingly mainstreamed into wider tax administration strategies and interventions. The 2021 report from the OECD’s FTA Behavioural Insight Community of Interest also contains many examples of this in practice (OECD, 2021[1]).

An important aspect of meeting taxpayer preferences is getting the mix of channels right. While there is an increasing shift to the use of electronic services for both convenience and cost-efficiency purposes, a proportion of taxpayers will not have access to, or be comfortable with such services. This calls for considered strategies as to how to influence channel shift for those for whom it would offer better outcomes without adversely affecting the service offering to other taxpayers.

Such strategies of course need to be based on good measurement and understanding of demands and constraints. Table 5.1 highlights the shift to digital that occurred during the pandemic, with use of online channels growing significantly. This is against a rapid decline in the use of traditional channels (in-person and paper). Interestingly the volume of telephone calls did not rise significantly during the pandemic, suggesting that digital channels were effective at meeting taxpayer demands. It will be interesting to track service demand by channel in future editions of this report, to assess if the pandemic has caused a structural shift.

As highlighted earlier, the self-service offering from tax administrations continues to grow, and there is an expanding range of self-services being provided. Common examples of this include the ability to register, file and pay on-line, along with a range of interactive tools. This is leading to efficiency gains in tax administrations, as well as being able to provide a more 24/7-style service to taxpayers. These services proved to be invaluable during the COVID-19 pandemic. A number of tax administrations are also applying artificial intelligence techniques to the large amounts of data that is collected through these services to help develop them further to better meet taxpayers’ needs. Chapter 6 also sets out how these large amounts of data are being used in audit work.

The previous edition (OECD, 2021[3]) of this series highlighted how a growing number of administrations are using virtual or digital assistants to help respond to taxpayer enquiries and support self-service. As Table 5.2 shows the growth has been extremely rapid and these services are now very common. This trend was likely accelerated by the COVID-19 pandemic as these services proved to be invaluable in helping tax administrations respond to the pandemic, allowing for support to continue to be delivered to taxpayers even when services were stretched.

The success of these services are now being developed further with jurisdictions investigating how they use advances in artificial intelligence (AI) to deliver more sophisticated levels of support. Figure 5.1 shows that 40% of administrations who have a virtual assistant are using AI in some form to improve the service. This can allow the system to cope with more complex questions being asked by taxpayers and/or more personalised answers being given. This is part of the wider trend of the use of AI in tax administration which is also explored in Chapter 9.

As part of the of the ongoing shift to self-service models, tax administrations report continued investment in new digital tools that can support wider goals of helping taxpayers get their tax right first time has continued. These tools provide new ways for taxpayers to interact with tax administrations, as well as helping drive the efficiencies that self-service models can deliver.

As technology has developed, the sophistication of these services has increased, with the next generation of ‘intelligent’ e-services starting to be developed that use artificial intelligence and to make the interactions with taxpayers more sophisticated.

The recent trend for the increasing use of mobile applications by tax administrations seen in other editions of this series has continued. While the main use often remains the provision of information and guidance, mobile apps are becoming increasingly transactional, and are becoming a primary way for taxpayers to access relevant records and personal tax accounts, communicate with the tax administration, supply information and tax returns and make payments. As the sophistication and availability of mobile technology has grown, the benefits of digital transformation to tax administrations in less developed administrations, where fixed line internet can be less common, has opened up. This is allowing these jurisdictions, who are often free of legacy digital systems, to provide a platform for digital transformation.

Digital services have been critical to tax administrations delivering enhanced services to customers, as well as opening up new service options. As digital services have grown, tax administrations are increasingly aware that some groups may not have access to digital services, or may not be comfortable with them. Figure 5.2 highlights that 80% of administrations offer specific services to support those who are not online, and over 60% make sure their services are available to those with a disability. Whilst more progress clearly needs to be made in this space, these programmes are starting to ensure that all taxpayers are served effectively by the tax administration. Tax administrations are therefore continuing to invest in detailed research to understanding the needs and drivers of these taxpayers groups and to develop considered strategies as to how to serve these taxpayers in the most appropriate way.

While many tax administrations develop their own apps internally, Figure 5.3 shows that the vast majority of tax administrations are now creating Application Programming Interfaces (APIs) and that 75% of them are making the APIs available to third party developers. Further, as part of the process of developing APIs, close to 60% of tax administrations are engaging in co-creation with third parties.

APIs are allowing connectivity between systems, people and things without providing direct access, and are the critical enablers of many of the innovative services highlighted in this report. This collaboration is fundamental to the digital transformation of tax administration envisaged in Tax Administration 3.0 (OECD, 2020[2]).

The OECD report Unlocking the digital economy – a guide to unlocking application programming interfaces in government (OECD, 2019[4]) provides an overview of the practices, techniques and standards used to deliver contemporary and effective digital services for taxpayers through APIs. Box 5.5 highlights some of the ways tax administrations are using them.

As the services delivered through APIs become more sophisticated, and play a greater role in delivering a quality service to taxpayers, tax administrations are having to invest more in the management and oversight of their APIs. Box 5.6 sets out some of the work that is being done in this area. At the heart of this work is effective collaboration with third parties to ensure that the systems work smoothly, are accurate and secure and continue to deliver for taxpayers.

This collaboration is also opening up possibilities for new service development, often driven by the private sector. Figure 5.4 highlights how common data sharing across government has become, and Tax Administration 2019 highlighted how tax administrations have become increasingly joined-up with other functions of government to provide better services for citizens (OECD, 2019[5]).

These efforts to join-up with other government agencies often include a “collect once, use many times” approach. Tax administrations (together with social security agencies) have a special place within government in this respect since they will often hold up-to-date verified information on identity, will be involved in both receiving and making payments and will receive and send information to third parties (such as financial institutions and employers).

Since the last edition of this report tax administrations are reporting that they are deepening their collaboration with an increasing number of organisations outside of government, including in the development of new joined-up services.

References

[1] OECD (2021), Behavioural Insights for Better Tax Administration: A Brief Guide, OECD, Paris, https://www.oecd.org/tax/forum-on-tax-administration/publications-and-products/behavioural-insights-for-better-tax-administration-a-brief-guide.htm (accessed on 13 May 2022).

[3] OECD (2021), Tax Administration 2021: Comparative Information on OECD and other Advanced and Emerging Economies, OECD Publishing, Paris, https://doi.org/10.1787/cef472b9-en.

[2] OECD (2020), Tax Administration 3.0: The Digital Transformation of Tax Administration, OECD, Paris, https://www.oecd.org/tax/forum-on-tax-administration/publications-and-products/tax-administration-3-0-the-digital-transformation-of-tax-administration.htm (accessed on 13 May 2022).

[5] OECD (2019), Tax Administration 2019: Comparative Information on OECD and other Advanced and Emerging Economies, OECD Publishing, Paris, https://doi.org/10.1787/74d162b6-en.

[4] OECD (2019), Unlocking the Digital Economy - A guide to implementing application programming interfaces in Government, OECD, Paris, https://www.oecd.org/tax/forum-on-tax-administration/publications-and-products/unlocking-the-digital-economy-guide-to-implementing-application-programming-interfaces-in-government.htm (accessed on 13 May 2022).

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